Orial Outdoor – Est 2021.
A bare boned honest story of why we started & what we stand for, what we have achieved in our official first year and our outlook on the direction we will move in the coming year!
For our first Birthday, we want to remain true to our mission and core values – bringing premium quality outdoor gear without the ridiculous price tags and traditional old school look we have become accustomed to. We started on the premise of outdoor gear being too expensive – we aim to change the game and introduce our new school take on the usual expensive outdoor gear, making it more affordable to get more of us exploring the outdoors. We would love to boast that all our gear is made locally and indeed all products are thoughtfully designed here in South Africa, with the focus of producing locally. However, where this is not achievable, we do look abroad via our sourcing agent down the road. All products are verified and inspected from a handful of standout suppliers to make sure we bring the best quality products to you. We do have our eyes on our very own physical store in the next year – more on this below.
Some key highlights from the year back,
Orial Outdoor officially launched its trail running category by adding to our lonely soft flask and partnering with Versus Socks to bring out our very own range of contour trail socks inspired by our trails as you’ll notice on our designs. We also released our lightweight trail cap and continue on with product development on a key product which we’ll unveil at the Table Mountain challenge on the 25th of September this year – so stay tuned. We sponsored our first trail event – Bastille Day Trail Run in Franschhoek, Western Cape where over 1,800 happy runners crossed through the Orial finishers arch – did this put a smile on our faces! We also introduced our first two Orial ambassadors – Tracey-lee Dalton and Tebogo Ntlapo who are both completely aligned with our brand and values. Stay tuned with their adventures on socials as they launch some spontaneous outdoor missions starting from next month where you’ll get to hang with us, give us ideas and together we can make a difference.
Some key areas and focus for the coming chapter,
Our online selling approach has been the foundation to our strategy when it comes to keeping operation costs lower which translating to more affordable products. However, we believe there are further benefits that can be unlocked by introducing our first physical store which will be function as a showroom. This will allow our online customers to order for collection, have a place to view our range and physically feel / take our gear out for a test run / hike. It will also improve our customer service to you by offering a more complete after sales and repair service and support. We will continue to push innovation with product development and introduce a new product every 3 months. Make sure you are subscribed to our newsletter so that you will be the first to be notified of these pre-launch deals and other exciting Orial announcements.
On the events front, we plan to roll-out our very own monthly Orial sunrise hike where we will partner with cool like-minded companies around South Africa to bring a unique spontaneous adventure once a month where we get to meet our cool community hosted by our ambassadors – coffee afterwards on us! We will also very proudly stand behind the Table Mountain Challenge and Cederberg Traverse Trail run so get involved and enter here.
Last and most importantly – we look at how we at Orial can contribute socially and give back to our beautiful country and communities. We have been in touch with several communities and initiatives as our intentions are not just ticking the box but ensuring we see noticeable difference in the areas we target. More of this in the coming months.
If you got this far– we would like to sincerely thank you for your belief in our brand, whether you have purchased a product, liked a post or just one of our competitors keeping an eye on the new kids on the block! Enjoy your time here and we promise to keep cool and trendy with all our next products and stick by our mission of high quality and affordable gear – use the coupon code: ORIALBDAY to celebrate our 1-year Birthday and get 30% OFF you order.
Orial Outdoor – Premium outdoor gear made affordable.
